Warren Avis founds Avis Airlines Rent a Car Systems at Willow Run Airport, Detroit. Anticipating post-war travel trends, this is the world's first car rental operation at an airport location.
International expansion begins with franchise operations in Europe, Canada and Mexico.
Avis launches a bold new advertising campaign... 'We're only No.2. We try harder'... now acknowledged as one of the 10 best advertising slogans of all time and embedded as the very essence of the company's culture.